When Thalapathy 65 was first announced by Sun Pictures,[9] S. Thaman officially revealed his interest in composing for the film, after his revelation in an interview given to a Telugu news channel.
[24][25] For the music sessions, Anirudh saw the shooting of the film in Chennai in mid-July 2021; he said that he could easily work on the compositions, instead of approaching the actor and director for narrating a particular sequence, so that he could get an idea of how the song for that scene could be materialised.
Muthukumar, Sivakarthikeyan planned to donate his salary of ₹1 million (US$12,000) to the late-lyricist's family, which he occasionally did, since his maiden stint as a songwriter in "Kalyana Vayasu" from Kolamaavu Kokila (2018), composed by Anirudh.
[27] Vijay was also reported to sing one of the tracks in the album (later known as "Jolly O Gymkhana"), his subsequent third collaboration with Anirudh as a singer, after "Selfie Pulla" from Kaththi (2014) and "Kutti Story" from Master (2021).
[34] The music album of Beast, along with Sun Pictures' upcoming film productions, will be released on the company's newly registered home label.
[36] The single track was initially rumoured to be released on the Anirudh's birthday (16 October 2021)[37] and later scheduled to be launched on Diwali (4 November 2021), which however did not happen.
[44][45] The six-minute promo featured Nelson, Anirudh and Sivakarthikeyan with Vijay, in a voice-over (conversation through phone) comically documenting the song's making.
[57] In mid-March 2022, it was reported that the film's audio launch is planned to take place on 20 March 2022,[58] with either Sri Sai Ram Engineering College or Jawaharlal Nehru Stadium,[59] being considered as the venue.
[60][61] However, a report from Ananda Vikatan confirmed that the film will not have an audio launch,[62] with the delay in post-production works and the COVID-19 pandemic restrictions being cited as the reasons.
[68] Soundarya Athimuthu of The Quint stated that "the peppy and unique fusion of Arabic and Kuthu styles draws the audience's attention with its simple yet catchy lyrics.