It is a shrub with crowded leaves that appear whitish due to their covering of fine, soft hairs on both surfaces.

[2][3][4] The flowers are red, arranged in dense heads about 25 mm (0.98 in) in diameter on the ends of the branches and are surrounded by long soft hairs.

[6][7] The specific epithet ("incana") is a Latin word meaning "quite gray".

[8] Beaufortia incana grows in kwongan and shrubland in the Avon Wheatbelt, Jarrah Forest, Mallee and Swan Coastal Plain biogeographic regions of south-western Western Australia.

[2][4][9] Beaufortia incana is classified as "not threatened" by the Western Australian Government Department of Parks and Wildlife.