[3][4][5][6] Eun-Yeong is a young woman who finds her beauty to be a curse, drawing unwanted attention from all kinds of men and making other women jealous.

Nevertheless, she leads a relatively content life until she is raped by one of her stalkers, Seong-min, who then blames Eun-Yeong for the incident, saying, "I did it because you're so beautiful".

Traumatized by her attack, Eun-Yeong tries to destroy her beauty, first by attempting to become obese, and when that fails by making herself unattractively thin.

When her beauty does start to fade, she becomes alarmed and tries to regain it by wearing gaudy makeup and revealing clothes, her behavior increasingly destructive and unstable.

Beautiful premiered in the Panorama section of the 58th Berlin International Film Festival,[5][7] and was given a limited theatrical release in South Korea on February 14, 2008, where it was screened in just five Seoul theaters.