It was produced by Sidetrack Films in association with BlackLake Productions, and stars several artists including Harmony Korine (writer of independent cult films Kids (1995) and Gummo (1997), the latter directed by Korine himself)[1] and former graffiti artist Steve "ESPO" Powers.

It premiered at South by Southwest on March 9, 2008[2][3] and later in general release on August 8, 2008 at the IFC Center in New York City.

The film focuses on the careers and work of a collective group of artists who since the 1990s began a movement in the art world using D.I.Y.

[4] The artists discussed and interviewed in the film include Thomas Campbell, Cheryl Dunn, Shepard Fairey, Harmony Korine, Geoff McFetridge, Clare Rojas, Barry McGee, Margaret Kilgallen, Mike Mills, Steve "Espo" Powers, Ed Templeton, Deanna Templeton, and Mark Gonzales.

The personal feelings and convictions of some of the artists and how creating work for corporations compares to their beginnings in street culture is also discussed.