Nevertheless, the album was a moderate success in Europe and Japan, and has been certified silver by the British Phonographic Industry (BPI).

The album was executively produced by Amerie and her husband-manager Lenny Nicholson and produced by Bryan-Michael Cox, The Buchanans, Cee-Lo Green, Quran Goodman, Destro, One Up, Chris & Drop, Mike Caren, Curtis "C Note" Richardson, Bink!, and Kore & Bellek.

It was used to help promote TNT's coverage of the 2008 NBA All-Star Game in the United States, and AXN Television in Asia.

AllHipHop.com praised the album giving it five out of five stars, stating that Amerie has the "ability to convey excitement without sounding insane" but pointing out that "doesn't fit neatly into any specific genre anyway, so she might as well leave the standard R&B fare to the army of standard R&B chicks available to sing them.

[20] The Observer gave it a favorable review, writing "It's no classic, but the obligatory ballads are mercifully few, allowing a series of punchy, soulpowered tracks to shine".

[13] The Guardian lauded Amerie as "one of the greatest singers in pop music" and wrote that Because I Love It was a "spectacular work" because she "catches the fleeting thrills and momentary rushes of intensity that permeate otherwise mundane days, and stretches those feelings out across four-minute songs without ever letting up.

"[11] NME described the album as "bar-raising pop" and called it a "whip-smart collection of retro R&B that's more Winehouse than Aguilera".

[12] Tim Finney of Pitchfork noted that the album's "big, risky strategic manoeuvre is a plush, post-coital riposte to Ciara's recent electro-pop revivalism, with many of the songs here investing in a deliberately frothy eighties sound that smears together Prince, Jam & Lewis, and the SOS Band", adding that "[t]he danger for [Amerie] is that in trying so hard to clinch this new style she leaves little room to assert her own individual qualities".

[14] Lou Thomas from BBC Music called the album "a mix of the sweat-drenched sublime and the saccharine ridiculous", while commenting that "[t]here's still a flavour of the percussive, filthy Washington DC Go-go sound that gives her music a satisfying and unique feel within the pop world, but at other times the sugar content will repulse all but those with the sweetest tune tooth.

It has sold over 60,000 copies in United Kingdom and has been certified silver by British Phonographic Industry (BPI).