Plan International states that the campaign has several current goals, which in 2012 included:[3] Plan has targeted 4 million girls through direct programs and projects, and has the goal of reaching 40 million girls and boys indirectly through gender programs.
[4] The widely cited report,[5][6][7][8][9][10] principally written by Nikki Van der Gaag, compiled and analyzed research into the extent of discrimination against girls worldwide and in the developing world in particular.
[13] Plan International USA seeks to make sure that women and girls can manage their menstruation.
In the U.S executive directors of UNICEF, UNWomen, and UNFPA were a part of the takeover and advocated for the equality of girls.
This petition was designed to lobby the United Nations for an International Day of the Girl, initially to be observed on September 22.
The stated goal was to bring international attention and awareness on the issue of gender inequality and allow for girls to obtain their rights.