It is used as a tag-on tag-off card on buses, with paper tickets remaining available for use for each of the individual region's public transport network systems.

First launched in late 2019 in Northland, it has since expanded to regions including Manawatū–Whanganui, Invercargill, Waikato, Bay of Plenty, Nelson, Hawke's Bay and Otago with Taranaki switching to the Bee Card in late 2020, ending the main rollout.

The Bee Card will be replaced by a national ticket system called Motu Move over a two-year period commencing 2025.

[9] In January 2025, the Otago Regional Council confirmed that Bee Cards would be phased out nationwide over a period of two years in favour of a national ticketing system called Motu Move.

[11] Other places in the Manawatū–Whanganui region (i.e. Palmerston North, Ashhurst, Feilding, Levin, and Marton) switched to the system between December 2019 and July 2020,[12][13] as it was delayed over teething problems.

[31][32] With cheaper fares and an easier payment method, the Bee Card led to increased bus trips on Taranaki's Waitara route.