It originates from a newsletter called The Beehive, which began in 1975 as a 12-page circular in Las Vegas, Nevada, started by Charlene and Richard Taylor for a group of local women who attended the same congregation.
[1] The Nevada Beehive was still widely available for free at convenience and grocery stores, or by paid mail subscriptions, and expanded distribution throughout Utah in 1993.
[2] In 2002, the Nevada Beehive was acquired by Las Vegas-based attorney Rob Graham who continued the growth of the publication as well as its readership base by providing popular content for a more general audience.
In 2006, the organization shut down its hard copy newspaper to focus primarily on providing original online news content and political commentary.
The organization was the first to suggest that Mormons might have been disaffected from the Republican Party by how Romney's religion was treated by Evangelical Christians from the southern states and how Mormons might swing towards supporting Barack Obama in the general election given his plea for civility and inclusion.