The song was written by Andre, AC Burrell and Francesca "Francci" Richard.

The lyrics in the song reflect when Andre and Katie Price publicised their relationship which resulted in divorce in May 2009.

It was the added to Andre's official YouTube channel on 4 August 2009.

The video shows Andre as a photographer taking pictures of attractive women but when the pictures are developed it is seen that the women are in fact dead behind the eyes and are not what they seemed to be before the photos were taken.

On 16 August 2009 the song debuted at number four on the UK Singles Chart, based on downloads only.