beijingkids (stylized with a lowercase "b") is an English-language online magazine covering the international school and family community in Beijing, China.
Launched originally in April 2005 as a quarterly guidebook called Kids in Beijing, the growth of the city's international schools soon drove the creation of a monthly magazine, tbjkids, which was eventually renamed beijingkids.
The circulation peaked at 20,000 copies and the brand maintains a website updated daily that reaches approximately 20,000 active visitors a month, according to Google Analytics.
[citation needed] The magazine's tagline is "Beijing's Essential International Family Resource" and covers the school communities throughout the city, as well as provides family lifestyle information for parents and parents-to-be.
In addition to its monthly titles and an active blog, the magazine also produces a comprehensive annual guide to international schools in Beijing at the beginning of each calendar year, followed by a large-scale exposition, the Jingkids International School Expo, featuring over 80 international K-12 schools as well as preschools.