Exclusively produced by Emperor Geezy with additional productions from Young John, DJ Coublon, BeatBurx, Tony Ross, Da Genius, Luis AMG, Papi J, CMelony, and Bangaz.

Sugarboy told Nigerian Entertainment Today, on March 2, 2017, why Kiss Daniel was the only featured artiste on his debut album "Not featuring any other artiste on my album asides Kiss Daniel who I collaborated with on two tracks is part of the label's strategy".

[10] On 22 April 2017, Sugarboy held a musical concert at the Grand Ballroom of the Oriental Hotel, in Lagos,[11] to promote Believe, with an album listening session hosted by Jimmie Akinsola, with music from DJ Shabsy, and DJ Kaywise.

The Believe album lunch concert, line-up includes labelmate Kiss Daniel, and supported by Simi, Reekado Banks, Sean Tizzle, Emma Nyra, Lil Kesh, Runtown, Iyanya, Kcee, Praiz, Ice Prince, Chidinma, Yung6ix, Mr 2Kay, CDQ, Mayorkun, Dremo, and many more.

A writer for Pulse Nigeria, Jonathan said "You can’t believe in Sugarboy" and described the songs on the album as "fluffy pop layered over his light vocals".