In 1966, the Bell label was expanded internationally[7] and the company decided to issue all their albums, even for Amy and Mala acts, on the Bell label, and went on to issue several hit singles, including: "Little Girl" by Syndicate of Sound (#5 CB/#8 BB), "I'm Your Puppet" by James and Bobby Purify in 1966, "The Letter" by the Box Tops (the single on Mala, the album on Bell) in 1967, "Angel of the Morning" by Merrilee Rush & the Turnabouts in 1968, and "Gimme Gimme Good Lovin'" by Crazy Elephant in 1969.

Uttal was instrumental in signing many soon-to-be-famous acts such as the Partridge Family, David Cassidy, Ricky Segall, the 5th Dimension, Barry Manilow, Melissa Manchester and Tony Orlando & Dawn, as well as adopting a new "thick-stripe" logo.

After a year of declining revenues, Uttal resigned from Bell at the end of May 1974 to begin his own label, Private Stock, financed and distributed outside North America by EMI.

[8] Uttal was replaced as president a week later by Clive Davis, who had originally been hired as a record and music consultant by Columbia Pictures.

[11] Bell Records UK was opened as an independent label on January 1, 1972 in London, headed by Dick Leahy (general manager of the British branch in the previous year), continuing a three-year pressing and distribution agreement with EMI.

Artists signed to them included the Bay City Rollers, Showaddywaddy, the Glitter Band, and American acts Reparata and the Delrons and the Partridge Family with David Cassidy.

Other artists on the label included Gary Glitter, Edison Lighthouse (who, along with Glitter, signed to Bell UK thanks to a deal with Laurence Myers's Gem Records,[13]) Barry Blue, Barry Manilow, Terry Jacks, Hello, the Piglets, the Pearls and Harley Quinne, the Drifters, and the UK releases of the Box Tops.

[15] Showaddywaddy released the last Bell single, "Under the Moon of Love", which reached No.1 in December 1976,[16] before Arista UK briefly revived the label in 1981.

Among the most familiar labels are: Other affiliated labels (in which many released no more than two to 10 singles) included: Academy, Admiral, AGP, Amos, Aquarian, Audio Arts!, Aurora, Bell Country Series, Big Hill, Brookmont, Canusa, Carnation, Chariot, Creative Funk, Cyclone, D.C. Sound, December, DJM, E Records, Elf, Eskee, Gemini Star, General International, Gold Records Incorporated, Goldwax, Hilltop, Hot Line Music Journal, Ivanhoe, JED, Jet Set, Kayman, Kas-Mo, Kingston, Lake, LHI (Lee Hazlewood Industries), Luv, Mona-Lee, Musicland U.S.A., Maxx, New World, Nite Life, Norman, Pacemaker, Pala, Philly Soulville, Philtown, Rain, Roc-Ker, Rotate, Round, Sansu, Show Biz, Simco, Sport, Stere-O-Craft, Sunburst, Taurus, Timmy, Tou-Sea, Twin Stacks, Vando, Village Gate, York, and Zorro.