[14] The album was first referenced by the group in early 2010, when they mentioned in the Q&A section of their official website that they had recently visited Los Angeles, California, to record.

[16] Two tracks from the album were played by the band during their 2010 tour: "I Didn't See It Coming", a duet featuring Sarah Martin and Stuart Murdoch on vocals, and "I'm Not Living in the Real World", which features Stevie Jackson on lead vocals.

Of these songs, only "I Can See Your Future" ended up on the album, though "Blue Eyes of a Millionaire" and "Suicide Girl" were included as bonus tracks on some editions.

The title track was announced as the lead single from the album, and was also released as a free download from the band's website for a limited-time.

[24][25] In 2011, the album was awarded a silver certification from the Independent Music Companies Association, indicating sales of at least 20,000 copies throughout Europe.