During the preparation process of the album, which lasted for four years, she worked with a number of artists, including Ozan Bayraşa, Alper Narman, Ersay Üner, Onurr and Sezen Aksu.

Considered a dance-pop album as a whole, Ben Bazen also contains elements of deep house, R&B, rock, trap and türkü.

The lyrics are centered around a woman who tries to tell the story of her love and in some songs she does not give up, while in others she tries to escape from the crisis in her life.

To promote the album, Simge gave concerts at various places in Turkey and appeared on a number of radio and television programs.

Inspired by the works released in the 1990s, Simge decided to include songs in the album that were able to affect her emotionally while listening to them for the first time.

[8][9] She eventually named the album after the song "Ben Bazen", believing that this title would reflect the entire content of her work.

[16] It also contains a wide range of other musical elements, including deep house, R&B, rock, trap and türkü.

[19] The album's lead single "Ben Bazen" was written and composed by Ersay Üner, telling the story of a person who wants to get away from the environment she's trapped in.

[17][18] In its arrangement, stringed voices stand out first, and the lyrics, written by Alper Narman and Onurr, are about the future of a love affair and the fact that the end is good or bad is uncertain.

[14][21] Sezen Aksu and Sibel Algan wrote the oriental song "Öpücem", and its composition features Greek and raï elements.

The final song "Gülümseyişinle Uyandım" was written and composed by Simge at the age of 14, her first ever musical work.

[19] The album's main cover shows Simge holding a guitar with one hand and a microphone with the other, and was first published by her on 27 May 2018 on her Instagram account.

[23] All of Ben Bazen's photographs, including its cover, were taken by Nihat Odabaşı in February at Hayyam Studio in Beyoğlu'.

[17][24] Simge's stylist for the photo shoot was Anıl Can, while Seçkin Songüç did her makeup and Nuri Şekerci served as her hairstylist.

[14] Michael Kuyucu, found the photographs "as successful as the album itself" and stated: "Finally a pop singer came out and took photos like a young normal girl, distancing herself from the image of a star performer".

[21] Music critic Yavuz Hakan Tok wrote: "There is Simge on the cover who emphasizes on her musician's side, which has become a visual that suits this album.

"[18] The album was released on 1 June 2018 by Doğan Music Company on Spotify Turkey and other digital platforms.

[32][33] Simge promoted Ben Bazen through digital music platforms, concerts, television and radio programs.

A part of the promotion was done by Spotify Türkiye, through advertisement in the main area of Istanbul and on the billboards and shopping centers.

Also, to announce the album's release, Spotify placed Simge's name on top of its Türkçe Pop list for one week.

[25] Alongside the promotion on digital platforms, Simge began to give concerts in various locations in Turkey and Northern Cyprus after the album's release.

[38] In June, together with Edis, she appeared on NTV's program En Güzel Buluşmalar and talked about her career and the album's preparation process.

Simge explained the meaning of the music video with these words: "In the clip, we showed a free-spirited woman who just wanted to leave [her problems behind].

"[1] The video ranked first on MusicTopTR's List of Fastest Rising Works and then placed third on Türkçe Top 20.

[56] During its preparation process Simge took dance lessons and Gülşen Aybaba directed the video which was shot over the course of 16 hours in Kilyos, Sarıyer.

[59] Posta found Simge's dance scenes with a transparent outfit similar to Britney Spears's music video for "Toxic" (2004).

[65] The video was directed by Murat Joker and Simge was accompanied by Portuguese model Marcos Santos in it.

The rhythm variety in the songs was appreciated and the collaboration with Ozan Bayraşa throughout the album was found successful.

"[70] Hayat Müzik's critic Yavuz Hakan Tok also praised the album and wrote: "It takes sufficient influence from both past and present, the elements and the genre have been chosen correctly, the musicality is good, Ben Bazen is a good pop album.

"[73] NTV.com.tr's reviewer Suat Kavukluoğlu, who praised the teamwork in the album, wrote that the songs formed a bridge to the past: "Feeding itself from the roots of pop music, Ben Bazen is based on the works of many legendary figures from Madonna to Sezen Aksu.