Ben Franklin effect

The subjects were told the learners would watch as the teachers used sticks to tap out long patterns on a series of wooden cubes.

Afterward, the teachers filled out a debriefing questionnaire that included questions about how attractive (as a human being, not romantically) and likable the learners were.

[6][7] Psychologist Yu Niiya attributes the phenomenon to the requestee reciprocating a perceived attempt by the requester to ignite friendly relations.

This pure favor, left unrepaid, can build likability that will enhance your ability to earn that client's time and investment in the future.

[10] The Ben Franklin effect was cited in Dale Carnegie's bestselling book How to Win Friends and Influence People.

[11]Psychologist Yu Niiya suggests that the Ben Franklin effect vindicates Takeo Doi's theory of amae (甘え), as described in The Anatomy of Dependence.

[5] In effect, amae creates a relationship where one person feels responsible for the other, who is then free to act immaturely and make demands.

The Ben Franklin Effect suggests that how we treat our dogs during training influences how we think about them as individuals – specifically, how much we like (or dislike) them.

When we do nice things for our dogs in the form of treats, praise, petting and play to reinforce desired behaviors, such treatment may result in our liking them more.

[3] Such a phenomenon might also "explain long-standing grudges like Hatfield vs. McCoy" or vendetta situations in various cultures: "Once we start, we may not be able to stop and engage in behavior we would normally never allow.