[4] Subjects of Going's vlogs have included pop culture, the news media, and the state of the YouTube community, in addition to personal anecdotes.
[13] Stickam has credited Going for bringing 1,000 new users to its video networking website hours after he advertised his presence there on YouTube.
[15] In addition to several other popular YouTubers, Going worked with Barenaked Ladies to produce a music video for their single "Sound of Your Voice" in February 2007.
Although The New York Times once quoted Going's saying that he hopes "video blogging might become some kind of career,"[19] since becoming a YouTube partner he has retracted that statement.
[citation needed] Free Press blog SavetheInternet.com subsequently featured it,[22] leading the video to gain a view count in excess of 500,000.
To counter, A Current Affair enlisted media personality Peter FitzSimons, who suggests Vegemite comprises, rather, "the distilled essence of Australia".
[26] Although the segment focuses on Going, it also features Australian YouTubers who profess a fondness for Vegemite, including Natalie Tran[27][28] and Caitlin Hill.
[5] In April 2007, Going moved to Torrance, California,[32] after accepting an offer to apprentice under a professional music video director.