[1] From Derby in the United Kingdom,[2] Pridmore achieved this by winning a 10-discipline competition, the World Memory Championship, which has taken place every year since 1991.

[3] He held the official world record for memorizing the order of a randomly shuffled 52-card deck, and has memorised a pack in a time of 24.68 seconds on television.

He was prominently featured in the music video for DJ Shadow's single "Scale It Back".

[8] Like most memory experts, he creates a mental story, comprises a sequence of images in a variation of the Mnemonic Major System.

For example, an ace of hearts and a two of clubs = "fan" with his predetermined letter associations for a total of 2704 unique images.