Bena Di Senior began promoting himself via Social Networking websites such as Facebook, Twitter, Hi5 and Myspace and also events in his community and at school.

He also stated that he draws inspiration from producers such as Di Genius, Timbaland, Young Chop, Mike Will, Lex Lugar and The Neptunes for their instantly recognisable production styles.

Equipment-wise, Bena stated that he started out producing with a single drum machine MPC, but has since moved on to multiple MPCs, keyboards, and a variety of audio editing programs, including Pro Tools, Reason and Fruity Loops.

Cj King Entertainment has features the young dancehall Producer out of Jamaica "Bena" on their website for 2 consecutive weeks because of his different production style in his riddim.

Signature for its hard hitting synth laden juggling with an exciting artist line-up featuring Denno, Ding Dong (reggae musician), Kalado, Strent and Versatile.