Benfica TV (BTV) is a Portuguese sports-oriented premium cable and satellite television channel operated by sports club S.L.

Internationally, it is available in Angola, Cape Verde, Mozambique, France, Luxembourg, Switzerland, England, Canada and the United States.

[7] Director of communications João Gabriel described the event as "the first broadcast of a sports club channel in Portugal, that will revolutionize the TV rights market", adding that it was a "significant" step.

[8] Two days after the first broadcast, Benfica announced that it would start transmitting all of their amateur sports home games, because TV rights were free and no exclusivity deal existed.

[30] Just days later, Benfica announced a deal with Cabovisão for the broadcast of the premium channel,[32] and added Farense home games to their content.

[33] They closed their first month with 100,000 subscribers, which Vieira praised as "a good answer for the strategic shift he made and serves as fuel for the future.

[36][37] Due to the increased amount of available content, Benfica launched a second channel in October,[38] and signed with another cable provider, Premier Sports, in November.

[39] In January 2014, Benfica added LiveMatch, an internet pay-per-view option, that allowed residential customers to watch a live stream of home games.

[45][46] By the end of 2014, BTV was available internationally in the Portuguese-speaking countries Angola, Cape Verde and Mozambique, as well as to the significant Portuguese populations in France, Luxembourg, Switzerland, England, Canada and the United States.

[48][49] At the same time, changes in the leadership at the Liga Portuguesa de Futebol Profissional brought forward the question of centralizing TV rights to one owner.

[50] Soares de Oliveira agreed that "we need a centralized TV deal",[51] while Vieira said that he did not oppose and assured that BTV would continue, if not Benfica home games, then their other relevant content.

[26] Other minor content includes Segunda Liga transmissions from Benfica B and Farense, various matches from Benfica youth; past content have included the Premier League, Serie A and Ligue 1, the 2015 Copa del Rey Final, 2015 Supercopa de España, 2015 Supercoppa Italiana, the 2014–15 edition of the Taça de Honra, plus mixed martial arts company Ultimate Fighting Championship.

[27][43][58][60][61][62][63][64] From the start, Benfica has also broadcast its home matches for the five best-known amateur sports: basketball, futsal, roller hockey, handball and volleyball, with teams in both senior and youth categories, male or female.