Bengal Punch was a sports drink created in 1958 for the Louisiana State University football team.
[1][2] It is believed to be the first sports drink ever created, pre-dating Gatorade by seven years.
[3][4] It was created by Dr. Martin J. Broussard, the long-time LSU athletic trainer who served the university from the mid-1940s until the early 1990s.
The ownership of Quickick later resided with a group of businessmen based in Baton Rouge, Louisiana operating as QK Brands.
After 2000, Quickick brought bottling and distribution in-house and all operations and facilities were located in Baton Rouge, Louisiana.