The 2024 edition was introduced on 26 July 2023 in the presence of Massiel, the first Spanish representative to win the Eurovision Song Contest in 1968.

[14][15] RTVE published the rules and regulations for Benidorm Fest 2024 on 11 May 2023, opening a submission window lasting from 16 May until 10 October 2023.

In addition to the open submission, RTVE reserved the right to invite renowned singers and authors from the current music scene.

[1] Upon closing the submission period, RTVE announced that 825 entries had been received by the online form, 23 of which having been composed at the songwriting camp.

[16] The participants, selected by a team including musical advisors Rayden, Pablo Cebrián [es] and Tony Sánchez-Ohlsson, were introduced on 11 November 2023 at the Alameda Theatre in Seville by RTVE's head of communications María Eizaguirre [es] (in the role of executive supervisor of the festival), in the context of the 2023 Latin Grammy Awards.

[1][17] The presentation event included performances by some of the participants of the two previous editions, namely 2023 winner Blanca Paloma (accompanied by guitarist José Pablo Polo) with her new single "¡Ay amor!

[18][20][21][22][23] Regardless, the presentation event took place as scheduled at the RTVE Prado del Rey studios in Madrid, with Eizaguirre and festival directors Ana María Bordas [es] and César Vallejo.