[10] Using the profit from some of his initial sales and from his parents, Kapelushnik began to buy shoes in bulk, including 85 pairs of Air Jordan 1s.

[13] In 2014, Kapelushnik's reselling business gained momentum when a customer introduced him to record producer DJ Khaled.

[15] In an interview with New York magazine, Kapelushnik noted that he planned on signing up for a reality TV show and that he desired to open his own brick and mortar stores.

[2][10] Kapelushnik has been featured on Complex,[13] Great Big Story,[16] Closing Bell,[17] Business Insider,[15][18] The Daily Show,[19][20] and CNN.

[27][28] On January 7, 2021, Kapelushnik was arrested for strongarm robbery, a second-degree felony, according to the Miami-Dade State Attorney's Office.

[29][30] Prosecutors allege that on New Year's Eve, Kapelushnik and his entourage were in the lobby of the Fontainebleau Hotel in Miami Beach.

[10] In 2022, Kapelushnik was reportedly evicted from his luxury apartment building at Ten Thousand in Los Angeles over claims of unpaid rent.