[1][2][3] The market aims to expand access to organic, locally sourced, fair trade and whole foods, including through EBT incentives.

[4][5] The collective also aims to educate its community about food systems and their environmental, social and political impacts; to this end, the organization hosts and supports events for members and the public.

[6][7][8] In 2009, the national fast food chain Panda Express attempted to open a restaurant on Lower Sproul Plaza on the UC Berkeley campus, an area run by the ASUC student government.

Students were angered that a business they considered to be unhealthy, unsustainable and unrepresentative of their community was coming to their space and began a campaign to prevent its opening.

A petition against Panda Express gathered 1,300 signatures, and students held demonstrations at ASUC Store Operations Board planning meetings.

[3][10][11] Campus officials referred students to a space once occupied by a nail salon, where they ultimately opened the store on November 15, 2010.

The store offers a variety of produce, prepared foods, snacks, cleaning supplies, and other refrigerated and packaged goods.