The broad Heerstraße road was laid out a few years before and was regularly used as a parade route by the passing Guards Corps of the Imperial German Army.

Due to its direct connection to the city centre the station had occasionally been the site of official receptions: On 11 May 1925 the newly elected Reich President Paul von Hindenburg arrived here from Hanover, received by Chancellor Hans Luther, to take office the next day.

After the Nazi seizure of power, the Heerstraße road became part of the monumental "East-West-Axis" avenue according to the Welthauptstadt Germania renewal plans.

A "Strength Through Joy" (KdF) City was laid out on the Messe fairground southeast of the station to receive and accommodate numerous visitors.

One year later, on 27 September 1937, Adolf Hitler received the Italian Duce Benito Mussolini at the station and carried him in a triumphal procession to the Reich Chancellery.