The telenovela tells the story of Arturo Bermúdez (Víctor Hugo Cabrera), a sports journalist who works for Hechos, a Bogotá-based weekly current issues news magazine.

Hechos's owner, Gonzalo Lleras (Diego Bertie), who returns to Colombia in order to run his businesses, appoints Silvia Vargas (Valentina Rendón) —at the moment editor-in-chief of an evening newspaper— as the new publisher of the magazine.

Bermúdez, who thought he would become the new editor-in-chief of the magazine as he was friends with then publisher Aníbal Fernández (Alberto León Jaramillo), is transferred by Silvia from the sports section to the "home and women's issues" section instead, as a punishment for an article by Bermúdez published on the magazine during Aníbal's tenure, criticizing the role of women in the Police, responsible for security at football stadia during matches (incidentally, Silvia's older sister, Lina, a police official, was harshly criticized by Arturo in the article), which prompted a backlash among readers and advertisers.

On the other hand, since college Bermúdez has had a crush on Lucía Congote (Andrea Nocetti), who works at a television network owned by her family, and Gonzalo's ex-girlfriend.

Lucía uses Bermúdez in order to upset Silvia, whom she hates (referring to her disrespectfully as Gatúbela, Batichica or Mujer maravilla), blaming her for "stealing" Gonzalo's love.

Source:[17] Though its first episode was the most watched programme in the Colombian primetime on 2 February 2009,[18] ratings declined because Todas odian a Bermúdez was competing against El último matrimonio feliz, rival network RCN TV strongest telenovela at the time.

Caracol TV removed the "todas odian a" from the title and Bermúdez was moved to a time slot later in the night,[19] with shorter episodes.

[25] On early August 2009, Caracol TV advertised the last episodes of Bermúdez,[26] though the plot of the telenovela was not foretelling its end, because its main characters were just starting to get closer.