[5][6][7][8] Local news was relatively rare in the first decade of publication and it was published irregularly from 1690 until 1709, the period following the deposing of James II (& VII) after the Glorious Revolution of 1688 which had seen the beginning of a free press in the country.

[10] In April 1748, Bryan sold the paper to Harvey Berrow who changed its name to The Worcester Journal and its publication day to Thursday.

The newspaper's ownership was succeeded by his sister, Elizabeth Berrow, whose name appeared upon the Journal until 23 December 1779, after which her name is superseded by that of John Tymbs, to whom she was married on 23 September 1779.

Newsquest subsequently acquired the Reed newspapers and is the current parent of Berrow's Worcester Journal.

In 1990, the newspaper celebrated its tercentenary (1690–1990) and to mark the occasion, specially commissioned china was produced by Royal Worcester Porcelain at its nearby city factory.