Bespoke

Bespoke (/biˈspoʊk/ ⓘ) describes anything commissioned to a particular specification (altered or tailored to the customs, tastes, or usage of an individual purchaser).

With the advent of industrialised ready to wear clothing, bespoke became largely restricted to the top end of the market, and is now normally considerably more expensive, at least in developed countries.

[7] Mark-Evan Blackman of the Fashion Institute of Technology in New York told The Wall Street Journal in 2012 that the "bespoke proliferation may be tied to young Hollywood types becoming enamored with custom suits about a decade ago".

[7] In 1990, American writer William Safire questioned in a New York Times article what had become of "custom, a word fading from our fashion vocabulary in a blizzard of British usage".

[2] The BBC News Magazine wrote in 2008 that the word had increasingly been used to describe things other than websites, suits and shoes—like cars and furniture.

[1] One French bespoke shirtmaker was said to offer 400 shades of white, to satisfy vendor-customer relationships and desire for custom-made items.

[1] The New York Times devoted an article to bespoke cocktails, which they described as "something devised on the spot to a customer's precise and sometimes peculiar specifications".

A 2016 The New York Times article describes a satirical video about bespoke water and observed:[3]"The B word has become an increasingly common branding lure employed by interior design companies, publishers, surgeons and pornographers.

"[3]A 2022 Saveur Magazine article described the humble guacamole as "...bespoke: Diners could make their guac mild, medium, or hot".