Betel nut beauty

[1] The success of the marketing strategy led competitors to follow suit, and by the end of the century, betel nut stands topped with neon signs became a common feature of Taiwan.

[6] Some shop owners started to hire girls dressed in sexy outfits to grab customers' attention, and rivals followed suit.

Betel nut chewing is a widespread practice in Taiwan, first introduced to the majority Han population by the native Taiwanese indigenous peoples.

[9] Other observers, such as Josephine Ho, coordinator of the Center for the Study of Sexuality at National Central University, see betel nut beauties as self-empowering: young women with few resources who better their economic situation by employing a marketing technique that requires confidence.

[10] In 2002, local governments in Taiwan started to impose laws or regulations covering the dress code of betel nut beauties, prohibiting the wearing of over-revealing clothes.

[citation needed] Some betel nut beauties are high school dropouts and their jobs represent the principal source of income for their families.

Most have difficulty finding a job in a convenience store because they lack an educational qualification or because of age restrictions; some choose to enter this profession for its higher pay.