Business operations are led from its headquarters in London, alongside satellite offices in Ceuta, Dublin, Leeds, and Malta.

In December 2006, Betfair completed the purchase of the horseracing publishing company Timeform (which traded under the name Portway Press Ltd).

[2] Betfair was the first betting company to sponsor an English football team, featuring on the kit of Fulham in the 2002–03 season before the Gambling Act 2005 prohibited the industry from advertising on television and radio.

[10] In August 2014, Net Entertainment NE AB entered into a partnership with Betfair to expand its reach into the market in the United Kingdom.

It means we can react quickly to customer feedback and continue to develop an innovative, community focused product.

[27] In March 2018, Betfair successfully trialled an auto-cash out feature with its live betting customers in the UK and Ireland.

The provisions were characterised as imposing a burden on interstate trade that was protectionist in nature and therefore contravened section 92 of the constitution.

[34] In October 2005, chief executive Stephen Hill announced his resignation when the board decided not to proceed with plans for a stock market flotation, the investors holding out for a higher valuation.

Betfair also admitted that the purchase of 6.5 million shares in April 2012 was executed when the "company did not have sufficient distributable reserves".

[41] In September 2011, Betfair admitted that it had concealed the theft of confidential customer data from the company's 2010 share prospectus.

The company further stated that it had informed the Serious Organised Crime Agency of the incident which happened on 14 March 2010 but was not discovered by Betfair data security until 20 May that year.

Some of these companies use courtsiding data transmitted directly from agents located at the event, giving them an edge over recreational punters who do not receive the latest scores as quickly.

The practice drew widespread scrutiny after one such agent, working for a company established by former Betfair employees, was arrested at the 2014 Australian Open; charges were later dropped.

[46] In September 2008, Betfair introduced a "Premium Charge" for wagerers whose winnings are particularly high compared to the amount of commission they pay.

[51] Betfair has noted that they have signed numerous information sharing agreements with governing bodies around the world, with whom they cooperate on matters if the latter suspects corruption to have taken place.

[52] In June 2010, high-profile racehorse owner and professional gambler Harry Findlay was banned by the British Horseracing Authority for using Betfair to bet against his own horse, Gullible Gordon.

[56] In December 2011, Betfair voided all in running bets on a race at Leopardstown after an automated customer reportedly laid the winning horse Voler La Vedette at odds of 28–1, even as the mare crossed the finish line.

Some of these customers are believed to be pursuing their case with the independent adjudication body IBAS, as Betfair no longer falls under the jurisdiction of the Gambling Commission since its move to Gibraltar in 2011.