Beth Levine (fashion designer)

[citation needed] She served as a Red Cross volunteer during World War II.

Beth Levine's greatest influence is considered to be the re-introduction of boots to women's fashion in the 1960s and the popularization of the shoe style known as mules.

[citation needed] Levine was hired in 1965, along with famed couturier Emilio Pucci and designer Alexander Girard, to help overhaul a new look and style for Braniff International Airways.

The campaign, developed by Jack Tinker and Partner's Mary Wells Lawrence, was dubbed The End Of The Plain Plane, and was a revolutionary airline overhaul, which had never been attempted.

Fashion innovations introduced by Beth Levine for the Herbert Levine label include boots as Haute Couture, "Spring-o-lator" mules (where an elastic strip allowed the wearer to keep the shoes securely on while wearing stockings despite the lack of any straps at the side or back of the shoes), stocking boots (pantyhose with heels attached, as well as boots made from materials like vinyl and acrylic) and clear plastic shoes.