Better Badges was a major player in the punk and postpunk scenes from 1976–1983 - a pioneer viral marketer, fueling the independent labels' fan-based promotional successes of the time.
[6][7] Later, after discussions with Gretton, MacFie ended BB's unwieldy royalty system, moving to one where bands just got a flat donation of badges.
[10] Titles included Jamming!,[11] No Cure and Panache[12] Promotional materials were also made for budding UK labels such as Mute Records and Rough Trade.
[23] MacFie bought a cassette tape-duplicator and started offering a cheap tape publishing service which was utilized by pioneering DIY labels such as Fuck Off Records.
[24] Many musicians, notable or otherwise, worked at Better Badges including Neneh Cherry[25] and Wayne Preston of minor band Youth in Asia.
Others included Duncan Sanderson of the Pink Fairies, Gabby Glaser of Luscious Jackson, Val Haller of The Electric Chairs, Eric Débris of Métal Urbain, Angela Jaeger of Pigbag, Nick Godwin of Zounds, and John Walker of Warsaw Pakt.