[5] Better Cotton farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, minimise the impact of harmful crop protection practices, preserve fibre quality and apply decent work principles.

[16] In October 2020, Better Cotton ceased all field-level activities in Xinjiang, citing "sustained allegations of forced labour and other human rights abuses" in the region leading to "an increasingly untenable operating environment".

[19] People's Daily named New Balance, Burberry and all Better Cotton members in online posts, calling for Chinese consumers to boycott these brands.

The office stated that since 2012, the Xinjiang project site has performed second-party credibility audits and third-party verifications over the years, to reach their findings.

[23] Better Cotton advertises that it encourages fair work practices[clarification needed] and reduction of child labor in countries such as India by raising public awareness.

[24] The company has also worked with an independent consultancy, Ergon Associates in 2012 in a study to create formal policies, training partnerships, and research on farmer incomes, safety, and labor.

[27] They have accused Better Cotton of providing a marketable 'one-size-fits-all' consumer label to clothing firms that does not offer any information or guarantee in terms of social and environmental responsibility.