The charity's main goal is to give young people a real awareness of environmental issues[1] such as climate change, pollution, deforestation, endangered flora and fauna, and sustainable development.

Normanton on Soar Primary School were named UK champions and were presented with their prize by The Right Honourable Kenneth Clarke QC MP and BBC celebrity Darregh Mortell.

In partnership with Eurostar[17] the competition invites 11- to 18-year-olds to create a short video clip sharing their views on the environment.

Five winners travel to the European Parliament in Brussels to air their views in front of an audience of MEPs.

[18] From 1993 to 1997, as Young People's Trust for the Environment, the organisation ran the Young Naturalist of the Year Awards in conjunction with BT to encourage children aged 8–13 to carry out research on anything from insects to elephants, nature trails to rain forests and acid rain to global warming.