Better Together was the successful campaign for a No vote in the 2014 Scottish independence referendum, advocating Scotland to remain a country of the United Kingdom.

From its commencement, it was chaired by former UK Chancellor of the Exchequer Alistair Darling and the Campaign Director was the Scottish Labour adviser and activist Blair McDougall.

Alistair Darling MP, Chancellor of the Exchequer in Gordon Brown's government, officially launched the campaign on 25 June 2012 at Edinburgh Napier University alongside representatives of the three political parties – Annabel Goldie, Willie Rennie and Kezia Dugdale – and a number of supporters.

[1] Darling stated in May 2013 that his side needs to "win well" in order to prevent another independence referendum within just a few years, to head off calls for another poll, the so-called "neverendum".

The statement indicated joint agreement that the Scottish Parliament was a permanent institution, would gain "extensive new powers", that the Barnett Formula for funding would continue and that there was a strong case for "staying together in the UK".

[5] Following the referendum, the Smith Commission was established on further powers for the Scottish Parliament, with its recommendations passed in legislation by the Scotland Act 2016.

[6] On the eve of the poll, 17 September, Better Together held a televised event at the Community Central Hall in the Glasgow district of Maryhill.

[7] The campaign held its referendum night event at the Marriott Hotel in Glasgow, where the victory was celebrated with cheers and ceilidh dancing.

[15] The campaign was officially incorporated on 1 June 2012 as Better Together 2012 Limited and its initial registered office was located in the Fountainbridge area of Edinburgh.

[33] The Herald commented that "The preponderance of business people is a blow to Alex Salmond, who has made a stronger economy a cornerstone of the SNP's case for independence".

[34] Among the major donors was Douglas Flint CBE, the Glasgow-born chairman of transnational bank HSBC, while the largest single donation was £500,000 (US$848,000)—almost "half the total"[33]—which came from Ian Taylor, an international oil trader with a major stake in the Harris Tweed industry; Taylor made the donation after a meeting with Darling, Better Together chairman and former Labour Chancellor.

[37] The Herald also highlighted Taylor's links with "dubious deals in Serbia, Iraq, Iran and Libya", as well as UK tax avoidance behaviour.

Taylor responded by threatening The Herald, National Collective and another pro-independence website, Wings Over Scotland,[39] with legal action for defamation.

National Collective closed its website down for several days, before replacing the article in question with a slightly edited version that included responses from Vitol.

On 16 April 2013, the Herald published a response from Vitol's public relations (PR) firm to the allegations as an appendix to its original article.

It observed that over 280 local groups had been involved in over 2,000 campaign events, more than 4.5 million leaflets had been delivered and more than 370,000 doors had been directly canvassed – imploring work to continue.

[45] Labour MP Jim Murphy pursued a "100 Streets in 100 Days" tour around Scotland, speaking on a mobile stage of two Irn-Bru crates.

[49] The BBC debate, Scotland Decides: Salmond versus Darling, broadcast from Kelvingrove Art Gallery and Museum on 25 August 2014.

[53] On 23 June 2013, in an article marking the campaign's first anniversary, the Sunday Herald claimed that "Privately, some inside Better Together even refer to the organisation as Project Fear".