[2] The program, which was sponsored by General Mills and named for its Betty Crocker brand, awarded around $2.1 million in scholarships total.
The Betty Crocker Search for the All-American Homemaker of Tomorrow was established by General Mills in the early 1950s.
A retrospective General Mills article says that the topics covered in the exam included "family relationships, spiritual and moral values, child development and care, health and safety, utilization and conservation, money management, recreation and use of leisure time, home care and beautification, community participation, and continuing education.
"One winner wrote that when her name was announced over the school intercom all the jocks started ribbing her about making them a sandwich.
[11][12] General Mills maintained a publication called Searchlight with information and updates about Betty Crocker Homemakers of Tomorrow winners,[13] such as Massachusetts Senator Elizabeth Warren, who won the award in 1966 for Northwest Classen High School in Oklahoma City.