[3] The area welcomed a significant number of citizens and visitors, so Beverly Park and the other Kiddielands experienced popularity and success during their operating years.

The "Kiddieland" phenomenon was not a franchise in its original sense, but a general noun identifying Amusement Parks designed specifically for children.

The concept of "Kiddieland" was born after World War II, as the amusement park industry expanded due to the post-war economic situation and the baby boom that occurred until the 1960s.

During the 1950s, both the employment rate and social welfare in the surrounding area improved, allowing people to divert their thoughts from conflict and post-war austerity to a new lifestyle, based on innovation and pleasure.

[1] It hosted twelve child-sized rides including roller coasters and fun houses, as well as several restaurants, places dedicated to animals, food stands and candy shops.

[1] One of the co-owners of the company, Don Kaye, decided to abandon the project in 1946, to devote himself to the music industry, leaving Bradley to run the park alone.

In order to keep their attention and to further improve the park's atmosphere, he decorated many of his attractions with special murals, flowers, and tunnels so that guests always had something interesting to look at and explore.

[6] Bernice's brother, Bud Benner, was Beverly Park's general manager who also worked with Bradley to restore and create innovative rides.

[1] After Bradley had established his business in Los Angeles, he founded another amusement ;ark in the San Fernando Valley, which was used as a testing ground to study the impact of newly designed rides and their likelihood of success once installed in Beverly Park.

[5] During this time, Bradley visited Europe to take pictures of interesting rides and to gain ideas to design a new Amusement Park.

[7] Starting from 1955, on his return from Europe, he focused solely on operating Beverly Park, but not before leaving his influences in Anaheim's brand new recreation area, the soon to be Disneyland.

[9] Beverly Park benefited from its proximity to Hollywood and was a popular place for movie stars who brought their families, hoping to get some "quality time" (and a good opportunity to take photos of their children) into their busy schedule.

Many Hollywood film stars of the 1940s, 1950s and 1960s, including Carol Burnett, Errol Flynn, Lana Turner, Norm Crosby, Kirk Douglas and Dan Duryea, visited the park's attractions with their children.

[8] In addition to these broad socioeconomic trends, a range of specific factors contributed to the slow decline and consequent closure of Beverly Park in 1974.

[9] Notably, the Haunted Castle ride became famous after the park closed, when a film crew shooting there discovered that one of the props was a real corpse.

[5] For example, the Little Dipper was sold after many years to other engineers, while decorative animals including "Tony the African Lion" and "Susy the California Black Bear" were exhibited in circus wagons.

[6] Many other famous people took advantage of this: Van Johnson, Loretta Young, Charles Correll, Burt Lancaster, Alice Faye and Phil Harris hosted parties at the park,[6] during which they could enjoy the rides, balloons, clown cakes, favors and refreshments offered by Bradley.

These included Glen Ford, Charles Boyer, Bob Hutton, Robert Walker, Mary Pickford, Paul Henreid, Ann Rutherford, Ingrid Bergman, Judy Garland, Charles Chaplin, Oona O'Neil, Cleatus Caldwell, Norman Taurog, Kay Kyser, Jack Carson, Ken Murray, Joan Bennett, Walter Wanger, Franchot Tone, Brian Donlevy, Roy Rogers, Margaret O'Brien, John Garfield and many others.