[6] Beyoncé released a teaser video with the announcement showing her catching a football, standing atop a rose-covered car as a snippet of Cowboy Carter track "Ameriican Requiem" plays.
Netflix told a CNN representative that "[they] optimized their technology to assure a smooth viewing experience after the reportedly glitchy Jake Paul-Mike Tyson fight".
[12] Keeping with the Cowboy Carter thematic attire, the show featured Western-driven couture stylized by Shiona Turini, who was also the main wardrobe collaborator of the Renaissance World Tour.
[13] Beyoncé wore a white Lindsey James Show Clothing bodysuit and matching chaps paired with an archival feather coat by Roberto Cavalli, Lorraine Schwartz jewelry and Christian Louboutin boots.
[16] A custom cowboy hat was designed by ASN, a Los Angeles-based brand founded by Mexican-American sisters Alejandra Georgevich and Ilsse Nevarez from Texas.
[18] Beyoncé's daughter Blue Ivy Carter was dressed in Akira boots and a custom ensemble with sparkling details throughout by Ukrainian designer Ivan Frolov,[19] while additional prêt-à-porter garments by Dolce & Gabbana, boots by Italian shoes brand Paris Texas, and Stetson cowboy hats were worn by the female guest performers.
[20] At the start of the halftime show, Beyoncé appeared on the stadium corridors riding atop a white horse, opening her set with "16 Carriages".
[29] Live viewers in the United States peaked at 27 million during Beyoncé's halftime show, becoming the most-watched Christmas Day NFL game on record since 2001.