The documentary explores the issues of masculinity, violence, homophobia, and sexism in hip hop music and culture, through interviews with artists, academics, and fans.
Hurt's activism in gender issues and his love of hip-hop caused him to feel what he described as a sense of hypocrisy, and began working on the film.
The film features interviews with many hip-hop artists including Busta Rhymes, Chuck D, Clipse, Doug E. Fresh, Fat Joe, Jadakiss, M-1, Tim'm West, Mos Def, and Talib Kweli.
The student body asked the rapper to hold a forum to discuss his video "Tip Drill," in which he is seen sliding a credit card down the back side of a woman.
"[1] The rapper also stated a link existed between the sales of hip-hop music to young white Americans, and the amount of pressure on black artists to create more of that content: sex and violence.