Bez kontrole was released over a decade since Sara Jo had begun her career on the second season of Prvi glas Srbije in 2012.

[5][6] The following year, during the 2023 Music Awards Ceremony, held in the Belgrade Arena on January 25, Sara Jo performed "Divlja" and teased "U glavi" and "Zlo".

[9] On December 3, Jovanović released the music video for "Tako hodam", sponsored by the Serbian fashion house Mona.

[10] Musically, Bez kontrole is generally pop-oriented, whilst including dance-pop, contemporary R&B and hip hop sound.

On the other hand, Kolar highlighted the album's production as "immaculate" and the potential in its "retro R&B colors", which she compared to Erykah Badu and Destiny's Child.