[1][6][7][8] It views itself as being part of a new tradition founded by Vishwananda, the Hari Bhakta Sampradaya, which represents a combination of certain Vaishnava,[9] Shaiva and Shakta philosophies.

[1][10][11] The followers not only adhere to multiple sets of Hindu scriptures but also predominantly on the "personality of Paramahamsa Vishwananda",[1][10][12][9] similar to the Sant tradition.

The sampradaya has been viewed as a combination of the teachings of various vedantic saints, such as Mahavatar Babaji,[16][17][7][18][8] Ramanujacharya and Chaitanya Mahaprabhu, including other Hindu denominations.

[20] He began the movement by travelling the world to give darshans,[15] lead pilgrimages, build communities, and to initiate monks into the Bhakti Marga spiritual lineage.

[27][8] The first version of the logo of Bhakti Marga featured the Hindu 'Om' alongside symbols from Abrahamic traditions, including a cross, a small Islamic crescent, and the Star of David.

According to Martin J. Haigh, the new symbol resonates with themes of transformation and new beginnings, and signifies the anticipated arrival of Kalki, the 10th, prophesied avatar of Sri Vishnu.

[10] This relationship fosters an environment in which unconditional acceptance of oneself can flourish, allowing practitioners to experience and express pure love in all aspects of their lives.

It emphasizes the importance of spiritual development alongside personal growth, and tries to ensure that the love cultivated through the practice is both internal and external, benefiting the practitioner and the broader community.

Each of the fifteen techniques in Atma Kriya Yoga is believed to awaken a different form of bhakti, enriching the practitioner's spiritual journey.

Atmanivedana bhakti represents the soul's natural devotion upon realizing the Divine's omnipresence, which is believed to be achievable through the grace of a saint and facilitated by Atma Kriya Yoga's Shaktipat Initiation.

However, the main practices are japa, the reciting of the holy names,[6][31] meditation with Atma Kriya Yoga,[18][32][17][16][3][7] daily prayer in worship through puja and yajna.

[32][10] Devotional arts are also seen as ways to express bhakti towards Hari, such as painting, Sri Yantra composition, singing, dancing and theatre plays.

[34][1] Some monks and nuns reside in ashramas, where they are supported by the community, allowing them to dedicate themselves in assisting Paramahamsa Vishwananda and advancing the Bhakti Marga mission.

[45] In January 2022 Bhakti Marga purchased a former Catholic Church in West Elmira, New York, the former Our Lady of Lourdes parish, to become its first ashram and temple in America.

[47] On October 22, 2023, In the small town of Elmira, New York, Swami Paramahamsa Vishwananda completed the inauguration of the Paranitya Narasimha Temple and ashram on September 3, 2023.

As a supporting program there are exhibitions of arts and crafts, a bazaar, a vegan restaurant, and various teaching lectures and workshops by Bhakti Marga initiated members.

In 2001, the Swiss newspaper Tagesanzeiger reported that two former members of Bhakti Marga stole relics from 25 churches and monasteries in Switzerland during a tour.

It was met with varied responses, from critics accusing Bhakti Marga of exploitation and relativization of the holocaust while others encouraged the activity that the organisation held as a form of respect to the victims.

The court judged that there was 'a lack of evidence to broadcast such a suspicion' and ruled in favour of Paramahamsa Vishwananda, issuing seven injunctions against the TV show which resulted in its removal from the ARD Mediathek platform.