[citation needed] Ram, who has fallen in love, wants to take revenge on his former girlfriend Maya by disrupting her wedding.

In January 2015, Sudheer Babu announced that his next film, after Krishnamma Kalipindi Iddarini, would be produced by Vijay and Shashi.

In February 2015 Shamdat Seinhudeen, of Uttama Villain and Vishwaroopam 2, was announced as the cinematographer, Sunny M.R.

In April 2015, a marriage song was choreographed by Suchitra Chandrabose and a few scenes were filmed on a grand set at the Maryada Ramanna house.

Senior actor Saikumar joined the cast and reportedly played a very important role in the movie, which would result in a complete change of character in his career.

The soundtrack of the movie was launched by Mahesh Babu on 25 November at a grand event at Shilpakala Vedika.

The movie was released on 25 December 2015[citation needed] amidst competition from several other big hits in the same year, but it stood as the front-runner due to positive reviews from critics and viewers.