[11] A fortnight after he was anointed as BJP's prime ministerial candidate, Narendra Modi on Sunday relinquished the post of election campaign committee chief to which party president Rajnath Singh was appointed.

Following its consecutive defeat in the 2004 and 2009 general elections, BJP had been the principal opposition party in parliament and claimed to secure largest number of parliamentary seats under the leadership of its prime ministerial candidate Narendra Modi who had been gaining ground for a national role after his continued term of 14 years as Gujarat Chief Minister.

Since the last general election in 2009, the 2011 Indian anti-corruption movement by Anna Hazare, and other similar moves by Baba Ramdev, have gathered momentum and political interest.

[16] The anti-corruption movement activist Anna Hazare began a hunger strike at the Jantar Mantar in New Delhi in August 2011 with the chief legislative aim to alleviate corruption in the Indian government through introduction of the Jan Lokpal Bill.

Other economic problems also became apparent: a plunging Indian rupee, a persistent high current account deficit and slow industrial growth.

Hit by the US Federal Reserve's decision to taper quantitative easing, foreign investors had been rapidly pulling out money from India though this has now reversed with the Stock market at near all-time high and the current account deficit narrowing substantially.

Bloomberg highlighted India's slowing economy amidst a record high current account deficit and a falling rupee in summer 2013.

[20][21] Inflation remains stubbornly high at 7.55% as of August 2012, the highest amotrade (counting exports and imports) stands at $606.7 billion[22] and is currently the 9th largest in the world.

Touching the other contentious issues like abrogation of Art 370 giving special status to Jammu & Kashmir and enactment of Uniform Civil Code were included in the manifesto.

The party promised to set up a Price Stabilisation Fund to check inflation, ensure fiscal discipline and pursue banking sector reforms to deal with the problem of rising bad loans.

[23][24][25] The BJP tried to redefine the idea of election rallies by pitching in experts from event management companies, advertisement firms and using technology for maximum impact.

Senior leaders of the party L. K. Advani, Sushma Swaraj, Arun Jaitley and Murli Manohar Joshi and Chief Ministers of Madhya Pradesh, Chhattisgarh, Rajasthan and Goa also campaigned in many constituencies.

[40] Chai Pe Charcha (Hindi phrase for discussion over tea) is campaign organised by the BJP along with the Citizens for Accountable Governance, a political advocacy group founded by election strategist Prashant Kishor.

The "I Support Narendra Modi" team (consisting of members Vikas Pandey, Vinod Rai, Hitesh Rangra, Devang Dave, Bijesh Dwiwedy, Hardik Upadhyay, Shailesh Jha and Vikki Giridhar) helped to bring a large number of people to Chai Pe Charcha.

[44][45][46] The movement was founded by members Vikas Pandey, Vinod Rai, Hitesh Rangra, Devang Dave, Bijesh Dwiwedy, Hardik Upadhyay, Shailesh Jha and Vikki Giridhar.

[47][48][49][50] ISN used social media tools to mobilize young people during the election and supported initiatives such as blood donation camps and political activism.