Games were shown locally on broadcast stations, regional sports networks, as well as on ESPN Full Court, and WatchESPN.
The Big 12 Network was available mainly in areas of the central United States, including much of Texas, Oklahoma, Kansas, eastern Nebraska, Iowa, Missouri, and western Arkansas.
Other areas served by the Big 12 Network included parts of West Virginia, north-central and east-central Kentucky, Illinois, Indiana, Ohio, and southern Pennsylvania, especially during the 2012–2013 and 2013–2014 season.
In spite of the University of Missouri (along with Texas A&M University) leaving the Big 12 to join the basketball-powerful Southeastern Conference in 2012, some stations in Missouri, especially in the Kansas City, Columbia, St. Louis, and Joplin markets, either kept the local rights to the Big 12 Network or lost them to another station in their home market.
This was especially true to some former Big 12 Network partners that switched to or altered to and from SEC TV broadcasts.