A further dressing to celebrate the devolution of Channel 4 from London to a series of regionally-based offices, alongside the Horseferry Road HQ has recently been approved and will be erected later in 2019.
[2] It was unveiled on 16 October 2007 by Culture Minister Margaret Hodge,[3] to celebrate the 25th anniversary of Channel 4 and to coincide with the television series The Big Art Project.
[5] The design by El Anatsui wrapped the Big 4 in newsprint created from donated printing plates from a variety of newspapers and magazines including Creative Review, The Independent and those of Trinity Mirror.
The "Monument to the Unintended Performer" was designed by Tony Heaton and meant to bring together three elements of the discus thrower based on the Greek sculpture "Discobolus", a circle to represent the international symbol of access and also the inclusion of the gold, silver and bronze colours as per the Paralympic medals.
[2] It was first unveiled at an event attended by Lord Sebastian Coe, Chairman of the London Organising Committee for the Games,[2] and hosted by the Chief Executive of Channel 4, David Abraham.