[1] The site was conceived and created by Adam Gee and Alfie Dennen.
The crucial aim of the site was to create the first canonical record of all the public art in the world.
The site also offered its own working definition of public art.
Initially created to support the Channel 4 documentary series The Big Art Project, the site was spun off as a standalone site owned and administered by Art Public.
[citation needed] At the homepage of the Big Art Mob website were images, videos, and descriptive comments documenting public art in all its forms, and other news, as well as navigational tools for searching the site's voluminous archive (approximately 13,000 artworks mapped as of 04 09 2012).