It was premièred on 20 February 2011, when 17 housemates were locked inside a house located in Årsta Partihallar outside Stockholm[1] TV11 broadcasts program six nights a week.

[citation needed] During the season, either the viewers or the housemates will have the chance to vote in wild cards to the Big Brother house.

The "wild cards" were (those marked in bold went in the real house): Henrik Ström, Martin Isberg, and Patrik Edvardsson were introduced one week after the show started.

In the first weekly live show, it was announced that the viewers got the chance to again vote in one participant in the Big Brother house.

[4] On week 5, three girls, Marisol Egana, Madelene Stigsjöö, and Minela Grebenarevic moved into the Mission Room, now called The Oasis.

According to the Big Brother presenter, Gry Forsell, the winner of this mission would take the very last place in the house.