[3] Following TQS's rebranding to V in 2009, Loft Story was succeeded by an official Quebec-produced edition of Big Brother in 2010, featuring civilian contestants.

On 24 August 2020, one week before the network's third rebranding to its present name of Noovo, Bell Media announced that a French-language celebrity version of Big Brother would start in the winter of 2020–2021.

On 26 October 2020, it was announced that singer Marie-Mai Bouchard would host, fronting the premiere, weekly evictions, special live episodes and the final.

[6] At the start of the week, a competition is held to determine the Patron de la maison (Head of Household).

This person, in addition to being immune for the week and having access to a luxurious private suite, is also responsible for nominating two people for eviction.

Similar to other versions of Big Brother, twists may be introduced that may alter the normal proceedings of a typical week in the house.

Also airing on Noovo immediately following the live eviction, the programme features commentary on the week that was and the progress of the celebrity housemates thus far.