It was founded by retired Hall of Fame National Basketball Association star Shaquille O'Neal, along with JRS Hospitality and Authentic Brands Group.

[2] The chain serves Louisiana-style fried chicken sandwiches, Cheez-It macaroni, and cookies as big as basketballs.

[6] As part of his marketing reach, O'Neal paid more than $100 million to own or co-own more than 150 restaurants in the Five Guys Burgers, Auntie Annie's, Papa John's, and Krispy Kreme chains.

[3] To promote the launch, O'Neal starred in Big Chicken Shaq, a reality TV series that premiered on October 6, 2018, on Facebook Watch.

[9] Locations the chain expanded to include Tempe and Gilbert, Arizona; Glendale and Valencia, California; Baltimore, Maryland; Kansas City, Missouri; Bridgewater, New Jersey; Elmont, New York; Miamisburg, Ohio; Philadelphia, Pennsylvania; Austin and Houston, Texas; Seattle and Renton, Washington; Peabody, Massachusetts; and Chattanooga, Tennessee.