Bijela (Montenegrin Cyrillic: Бијела, pronounced [bîjɛlaː]) is a coastal town in the municipality of Herceg Novi, Montenegro.

It is also located north of Herceg Novi, by the Verige strait in the Bay of Kotor.

The chronicler Andrija Zmajević claimed that the 16th-century Pope Sixtus V descended from a family originating in the area of Bijela.

He also stated that the future Pope's father, Piergentile di Giacomo, was born in the village Bjelske Kruševice near Bijela and moved to Italy to escape the Ottoman conquest.

[citation needed]There is also a basketball Team Kk Bijela which competes is youth categoeries.