As an effort to prevent drunk driving, rides have sometimes been sponsored by local bars and UC Santa Barbara's Associated Students.
[4] In 2002 the service was briefly suspended, and in a related news article, Singer said "There’s no money in it...I’m trying to do something that will make a difference.
"[5] The business faced financial trouble in 2003,[4] and in 2004 Singer sold it to Craig Jenkins,[6] owner of the Velvet Jones bar in downtown Santa Barbara.
[8] Faced with an increase to their insurance premiums, the company organized a GoFundMe to stay in operation.
[8] Singer started a separate, short-lived service in San Diego called Bill's Bus, which went between Pacific Beach and downtown.